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GeoZilla — GPS Tracker app

Ranked number 96 in the Fortune 500 list of the largest United States corporations by total revenue. As of 2021, the company had approximately 96,500 employees, and had operations in more than 70 countries.

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Project challenge

Process

Competitor analysis

Strengths

What does the site or app do really well?
What is your first impression?

Weaknesses

What are the major gaps or flows in the app overall?
Any glaring weakness can see off the bat?

Design

Visually, did they make good choices for the intended audience?
Are icons done well?
How's the overall typography stack?

Problems

Old screens

Hypothesis #1

What if we will allow users to register with google / fb, it will increase the number of sign ups?

Hypothesis #2

Rework and simplify existing registrations to maintain the user experience.

Hypothesis #3

We wanted to make it easier to fill in additional information about certificates, accreditation and certification, but users thought differently.

User testing

Insights

Final screens

Board view

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