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What does the site or app do really well?
What is your first impression?
What are the major gaps or flows in the app overall?
Any glaring weakness can see off the bat?
Visually, did they make good choices for the intended audience?
Are icons done well?
How's the overall typography stack?
What if we will allow users to register with google / fb, it will increase the number of sign ups?
Rework and simplify existing registrations to maintain the user experience.
We wanted to make it easier to fill in additional information about certificates, accreditation and certification, but users thought differently.